Pain

During the initial design and planning phase, the client faced several challenges:

- Visualizing the Customer Journey: It was difficult to conceptualize the flow of customers through the showroom, how different tile collections would be presented, and how the overall ambiance would feel.

- Optimizing Display Areas: Effectively planning the layout to showcase a diverse range of tiles (floor, wall, decorative) in an appealing and practical manner, while also integrating consultation areas and offices, was complex.

- Material and Lighting Choices: Making critical decisions on interior finishes, lighting schemes, and furniture placement without a clear visual representation was a significant hurdle.

- Stakeholder Alignment: Ensuring that all internal stakeholders (designers, sales team, management) were aligned on the aesthetic, functionality, and customer experience of the new showroom was challenging with 2D plans alone

Gain

The client sought to leverage visualizations to achieve:

- Clear Design Vision: Develop a precise and shared understanding of the showroom's final look and feel.

- Optimized Layout & Flow: Ensure an intuitive and inspiring customer journey through the space.

- Effective Product Presentation: Design compelling displays that highlighted the unique qualities of various tile collections.

- Confident Decision-Making: Enable quick and informed choices regarding materials, lighting, and overall aesthetics before construction began.

Solution

Our team provided a comprehensive suite of high-fidelity 3D visualizations, specifically tailored for the design and planning of the tile showroom:

1. Photorealistic Interior Renderings: We created detailed 3D renderings of key areas within the showroom, including the main display zones, reception/consultation areas, and circulation paths. These visuals showcased proposed tile applications, furniture layouts, and lighting designs, giving a realistic preview of the finished space.

2. Detailed Material & Finish Visualizations: The renderings meticulously depicted various tile textures, colors, and patterns in their intended application, alongside other interior finishes like wood paneling and concrete elements, allowing for precise evaluation.

3. Lighting Studies: Visualizations explored different lighting scenarios, demonstrating how ambient, accent, and task lighting would enhance the showroom's atmosphere and highlight the tiles effectively.

4. Virtual Walkthroughs/Panoramas: For a complete understanding, interactive 3D panoramas or a virtual walkthrough allowed the client to navigate the proposed showroom layout, gaining a true sense of scale and spatial relationships.